糖心视频

报告题目：A Big Data View of the Customer

报 告 人：Bob Travica副教授（加拿大曼尼托巴大学Asper糖心视频 ）

主 持 人：杜碧升 副教授

报告时间：2019年10月17日下午13:30-15:30

报告地点：糖心视频 11号楼414智慧教室

主办单位：糖心视频

承办单位：管理科学与工程系

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附：

报告摘要：Leading companies model the customer differently than it is usually done. The change is triggered by the emergence of Big Data. Owing to the expansion of e-commerce carried out by the globalizing Internet and mobile technologies, the customer has become global. This customer is signified by the online behavior that consists of searching the Internet, moving in the cyber and physical worlds, online shopping and payment, and casual or purposive action in the social media space. This online behavior is tracked by new information technologies for storing and processing data characterized by a big variety of types, volume, and velocity of creation, that is, Big Data. The presentation explains modeling of the customer with Big Data and its implications for managerial and professional decision making in terms of benefits and risks. Guidelines for risk management are proposed.

报告人简介：Dr. Bob Travica is Associate Professor of information systems. He teaches in the I.H. Asper School of Business at The University of Manitoba in Canada. Bob completed Doctoral and Master’s studies in the United States, and worked as academic in North America, Latin America, and Europe. He also worked in the software industry, corporate communications, and journalism in Europe. Bob considers himself a citizen of the world. In his research, Bob focuses on the informing view of organization, organizational evolution with information and communication technologies including social media, information systems in the international context, and philosophy of information systems. His specialty is model building from an interdisciplinary perspective. Bob has published close to forty academic articles and two books, and he is actively engaged in the academic editorship. In his free time, Bob enjoys dancing, music playing and making, skiing, biking, tennis, travel, and charity work. Bob’s motto is that “life is a project in progress”, so one should never stop moving.

Bob’s homepage: //home.cc.umanitoba.ca/~btravica/